International Luxury Brands
Inspired by the Greek Goddesses and the
Diva in you, Ajiesh Oberoi presents her collection, HERA by AJ
-signature pieces for Spring Summer 2013. Featuring limited-edition
classics, a brilliant mix of eras, styles, fabrics and colour palettes,
the core collection truly reflects Ajiesh's individualistic and elegant
take on dressing.
Rich metallic shades of copper, gold
& silver coupled with chic pearl, ivory and nude to sensuous colors
of the moment, tangerine and corals in metallic jersey, jacquards
,sequin sheathed rich fabrics will truly ignite the Prima Donna in you.
Add to this, soft feminine laces, fluid drapes and structures, seductive
back detailing on sheer nets, metallic chains, belt accessories and
embellishments, resplendent and royal, outfits with an attitude. A
certain aura to each one.
Dresses dominate the collection,
varying from casual summer to elegant daywear through to show-stopping
evening gowns. Goddess dresses, short cocktail dresses to drape gowns,
tulips and wraps. The subtle and feminine tones combined with the
contemporary global trends making the line effortlessly chic and boldly
nonchalant, also giving it a high wearability quotient.
Dainty tops, warm vibrant shirts, stylishly cut skirts, whatever your
heart desires, all at HERA’s brand new line-up HERA by AJ marks the
start of a new era for the fashion firm, which emphasizes the creation
of designs that are replete with distinguished glamour and sheen. As
Ajiesh puts it, “Our starting point was chic and elegance, taking
inspiration from the allure and magic of the red carpet. The collection
is targeted at ladies who want something special for every occasion.
Divas with star appeal who intelligently match beauty with style,
command attention and are not afraid of standing tall.”
